NAD
Website:https://nadelectronics.com/
Est. year: 1972
Location: Canada
NAD Electronics is a hi-fi electronics maker founded in London in 1972 by Dr. Martin L. Borish and now headquartered in Pickering, Ontario, Canada. Its name became widely known through the late-1970s NAD 3020, an affordable integrated amplifier designed by Bjørn Erik Edvardsen, and more than fifty years later the company still builds its reputation on amplifiers, receivers and sources that deliver usable power at sensible prices.
Range & what it's known for
The current catalogue is split into the Classic series for everyday systems, the Masters series for the most ambitious components, a Home Theatre range and Custom Install products for multi-zone homes. Current models include the C 700 and C 3050 integrated amplifiers, the C 3030S streaming integrated, the C 589 CD player and the M66 from the Masters line. Two engineering threads run through the range. One is the idea of effective power, with flexible power supplies and current reserves, an approach developed at NAD by Phill Marshall under the names Power Envelope and later PowerDrive. The other is MDC, NAD's modular slot system that lets owners add new digital boards to a component, combined with the BluOS network streaming platform that plays lossless files up to 24-bit/192 kHz.
Who owns it and where it's made
After a period under AudioNord from 1991, NAD was bought in 1999 by the Canadian Lenbrook Group, which also owns Bluesound, and NAD technology now appears inside Bluesound products such as the Pulse and Powernode. The brand was an early adopter of contract manufacturing in East Asian electronics factories.
The lineup in this catalog
NAD is listed here with amplifiers and receivers in several categories, priced from about USD 500 at the bottom up to well over USD 10,000 for Masters-series separates.
Who it's for
NAD is the pick when honest power and current delivery at a reasonable cost matter, and where updating a component appeals more than replacing it. A Classic integrated such as the C 700 or C 3050 makes a sensible first purchase, with the streaming C 3030S for a one-box system. Owners who outgrow these can move up to the Masters line, and home cinema users can stay within the brand through its receivers and custom install gear, all linked by BluOS.