Hifiverse
Bang & Olufsen

Bang & Olufsen

Website:https://www.bang-olufsen.com/

Est. year: 1925

Location: Denmark

Bang & Olufsen is a Danish maker of high-end audio and video products, founded in 1925 in Struer by engineers Peter Bang and Svend Olufsen, whose first success was a radio powered from the mains at a time when battery sets dominated. Today it sells loudspeakers, headphones and televisions through operations in around 70 countries and is listed on Nasdaq Copenhagen.

Range & what it's known for

The current range is organised under long-running family names. BeoLab covers active home loudspeakers, led by the BeoLab 5 flagship with its digital signal processing, Beosound covers wireless and multiroom speakers, Beovision covers televisions, and Beoplay covers headphones and portable products. Design has been central since the work of Jacob Jensen and later David Lewis, guided by an in-house aim usually translated as honest music reproduction, and the company also supplies car audio systems to Audi, BMW, Mercedes-Benz and Genesis.

Who owns it and where it's made

Bang & Olufsen is a public company headquartered in Struer, where it has been based since 1925 and where its main factory stands. In 2017 it sold its engineering and manufacturing operation in the Czech Republic to Tymphany. After the 2008 financial crisis it narrowed its focus back to audio and video and formed partnerships with technology companies including HP and Xbox. Revenue in 2023 was about DKK 2.59 billion, with operating income of DKK 61 million and a small net loss of DKK 17 million.

The lineup in this catalog

Wireless speakers and headphones, several items in all. Prices range from about USD 300 for portable speakers to more than USD 10,000 for the largest home systems.

Who it's for

Homes where audio has to be part of the room's design are the natural setting, along with buyers who prefer one maker across headphones portable speakers and a home system. A Beoplay headphone or a small Beosound speaker is the usual first purchase, with Beosound multiroom products and BeoLab active loudspeakers as the next steps for a full home setup.