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Victrola

Victrola

Website:https://victrola.com/

Est. year: 1906

Victrola is an American consumer audio brand based in Denver, Colorado, best known today for affordable record players, all-in-one music centres and Bluetooth speakers. The name goes back to the phonographs sold by the Victor Talking Machine Company, incorporated in 1901 by Eldridge R. Johnson and Emile Berliner. The modern company holds about half of the US record player market, according to a 2021 business report.

Range & what it's known for

The current range is aimed at people starting or growing a vinyl collection. It covers wooden music centres, suitcase players, all-in-one record players with built-in speakers, separate turntables, and turntable and speaker bundles. The Stream line adds turntables that work with Sonos systems, while other models offer Wi-Fi or Bluetooth streaming. Speakers include a speaker base designed to sit beneath a turntable, plus bookshelf, outdoor, portable and jukebox-style models. Accessories such as stands, slipmats, cleaning kits, replacement needles and cartridges complete the offer, along with a record store selling new vinyl.

Who owns it and where it's made

The brand belongs to Innovative Technology Electronics, LLC, which acquired the century-old Victrola name in 2016 and adopted it as its main identity. The company was based in New York before moving its headquarters to Denver in early 2021, and it also keeps offices in San Diego, New York, Paris and Hong Kong. Scott Hagen became chief executive in 2019. Products are manufactured in China. In April 2025 Victrola bought the KLH Audio brand, adding hi-fi loudspeakers to the group.

The lineup in this catalog

Turntables. The Victrola models here cost between about USD 100 and USD 300.

Who it's for

Victrola suits newcomers to records, people buying a present and households wanting simple record playback without assembling separate components. An all-in-one or suitcase player is the least expensive purchase. The next step is a separate turntable paired with a Victrola speaker or the speaker base, and Sonos owners can choose a Stream model to feed records into an existing multiroom setup.