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Primare

Primare

Website:https://primare.net/

Est. year: 1985

Primare is a Scandinavian electronics brand founded in 1985 by Danish industrial designer Bo Christensen together with engineer Bent Nielsen, and now based in Sweden. Its first products, the 900 series of 1986, already paired a motorised volume control with a dedicated remote handset, unusual for high-end gear at the time. The company is known for integrated amplifiers, CD players and network players housed in clean, low-profile cases with a consistent visual language.

Range & what it's known for

The current catalogue is built around two families. The 15 series covers compact components such as the I15 integrated amplifier, the CD15 player, the SC15 preamplifier-streamer and the R15 phono stage. The 35 series is the larger tier, with the I35 integrated, PRE35 preamplifier, A35 power amplifier, CD35 player and R35 phono stage. The I25 and A25 sit between them, and the NP5 is a dedicated network player.Most streaming-capable models carry the Prisma label, Primare's network and control platform. On the amplifier side the company uses its own UFPD design, a class D topology that the brand developed in house.

Who owns it and where it's made

Bo Christensen left in 1993, and the work was carried on by Bent Nielsen, Lars Pedersen and Mike Bladelius. A 1993 partnership with the Swedish firm Xena, which brought in Lars Pedersen, led to the 30 series of 1998 and moved manufacturing to southern Sweden, where the company remains headquartered. Today engineering, design and final operations are run from Sweden, while components are produced in Asia.

The lineup in this catalog

Amplifiers and network players. The Primare models listed here start near USD 2,000, and the most expensive pass USD 10,000.

Who it's for

Primare is the answer for a system of matched electronics sharing one design and one control app instead of a mix of boxes. A single I15 Prisma covers streaming and amplification in a small footprint, and the I35 Prisma brings the same functions with more power. A later move to separates means the PRE35 with one or two A35 amplifiers, and the R15 or R35 provide a phono input for vinyl.