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Etsuro Urushi

Etsuro Urushi

Website:https://etsurojapan.com/

Est. year: 1952

Etsuro Urushi is a Japanese moving-coil phono cartridge series created in 2016 as a joint project of Excel Sound Co., Ltd., a maker of MC cartridges for more than half a century, and the trading house Dai-Ichi Shoji Co., Ltd. Each body is finished by hand in traditional urushi lacquer.

Range & what it's known for

The series is small. The Gold sits at the top with a diamond cantilever and a gold leaf finish, the Bordeaux uses a sapphire pipe cantilever, the Cobalt Blue is the lower-cost lacquered model and the silver-gray Gin-nezu is the lowest-priced entry. All share an A7075 duralumin housing and a Microline stylus. A matching step-up transformer with a 78% permalloy core completes the range.

Who owns it and where it's made

The cartridges were jointly developed by Masao Okada, CEO and CTO of Excel Sound, and Etsuro Akiyama of Dai-Ichi Shoji. Excel Sound builds them in Japan in low volume, one by one, and the lacquer on the Bordeaux body is applied by craftsmen of the Urushi Sakamoto Company.

The lineup in this catalog

Phono cartridges, represented by the Bordeaux with its extra super duralumin body, sapphire cantilever and 80-micron Microline diamond tip.

Who it's for

Vinyl owners with a capable tonearm and a phono stage or transformer for low-output MC cartridges. The Gin-nezu or Cobalt Blue is the way in, with the Bordeaux and Gold as the steps up.